French mobile game publisher Gameloft announced on November 21 that it had signed Bush as its cover athlete for fine Reggie Bush Pro Football 2007, which was made available in January 2007 across multiple wireless carriers and cell phones. This marks the second cover endorsement for Bush, who currently is on the box of Electronic Arts' NCAA Football 07, which is out now for Xbox 360, Xbox, PlayStation 2, and PSP. Gameloft did not secure the NFL license for this mobile game, which means that actual team names, logos and NFLPA players (aside from Bush) will not be incorporated into the gameplay.
He recently appeared on the video for Ciara's song Like a Boy and in a Commercial for Madden NFL 08. The video and appearances Bush made with Ciara has then circulated rumors of a romance between the two. This was denied by Ciara. Bush has also dined with Condoleezza Rice at the White House correspondent's diner and made an appearance in Las Vegas during the 2007 NBA All-Star weekend.
On June 26, 2007, David Beckham's first major U.S. ad campaign since finishing with Real Madrid made its debut via the web. Titled "Futbol Meets Football", it pairs him with Reggie Bush in a 13-part video series, with additional television, radio, and online promotion by Adidas.
In August 2007, he signed a deal with Sirius Satellite radio to be a weekly announcer for the 2007 season.
Wikipedia - Reggie Bush
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